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Savvy business investments

When it comes to saving money, Shaq is just as much of an overachiever as he is on the basketball court. He once recounted to CNBC the best financial advice he’d ever received.

“It’s not about how much you make, it’s about how much you keep,” Shaq said. “Save 75% of your earnings and put it away. Use the other 25% as you please.”

That’s way easier said than done, especially for those of us who don’t earn as much as Shaq. By comparison, the U.S. personal savings rate was just 2.9% as of July, according to the Bureau of Economic Analysis.

Much of Shaq’s savings seem to have been deployed in business ventures and investments over the years. He operates a huge portfolio of restaurant franchises, including outlets of Papa John’s, Auntie Anne’s and Krispy Kreme. He was also an early investor in Google, before it went public, and acquired a stake in Ring before it was bought by Amazon.

“I heard Jeff Bezos say one time [that] he makes his investments based on if it’s going to change people’s lives,” O’Neal told The Wall Street Journal in July 2019. “Once I started doing that strategy, I think I probably quadrupled what I’m worth.”

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Early lesson and motivation

Shaq wasn’t always great with money. In an interview with Business Insider in November 2017, he recounted how just days after receiving a $1 million paycheck at age 20 he found himself $50,000-$60,000 in the hole after spending the money on luxury cars for himself and his parents, as well as jewelry. It wasn't until he was alerted by a bank manager about his debt that he decided to be more careful with his finances and hire a business manager.

Motivation can be an important part of any wealth-building strategy. Shaq admits the driving force behind his playing career and money moves was to provide for his family.

“I never wanted to be rich,” he said during the live “Earn Your Leisure” podcast. “I just wanted to be able to buy my mother anything she wants.”

A study published last year in the journal “American Psychologist” found that people who successfully aligned their savings goals with their personality were more likely to save money. For instance, agreeable people would be better motivated when they consider saving money as a way to provide for their loved ones, while conscientious people were more likely to be motivated by securing a comfortable retirement for themselves.

Simply put, it’s important to understand your personality and motivate yourself to save money based on what’s most important to you.

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Vishesh Raisinghani Freelance Writer

Vishesh Raisinghani is a freelance contributor at MoneyWise. He has been writing about financial markets and economics since 2014 - having covered family offices, private equity, real estate, cryptocurrencies, and tech stocks over that period. His work has appeared in Seeking Alpha, Motley Fool Canada, Motley Fool UK, Mergers & Acquisitions, National Post, Financial Post, and Yahoo Canada.

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